![]() ![]() "Our biggest concern is over reputational risk, because the new gluten-free Cheerios just launched," Goldman said. JPMorgan Chase analyst Ken Goldman said the recall affects about 1 per cent of the Cheerios the company makes in a year, and it might make customers leery of trusting that the new Cheerios are really gluten-free. It started shipping gluten-free Cheerios in five flavors in July. Earlier this year the company said it found a way to remove small amounts of wheat, rye and barley that are unintentionally added to oat supplies when the oats are being grown or transported. The recall comes shortly after General Mills launched gluten-free Cheerios. The cereal boxes have the plant code "LD." The Cheerios have "better if used by" dates from July 14 to Jand the Honey Nut Cheerios have "better if used by" dates of July 12 to 25, 2016. The use of wheat flour means the cereals are not gluten-free, and people with conditions like wheat allergies or celiac disease who consume them might suffer an allergic reaction or discomfort. The Minneapolis company said Monday wheat flour was inadvertently used in a gluten-free oat flour system. The recall affects Cheerios and Honey Nut Cheerios that were made in July. General Mills is recalling 1.8 million boxes of Cheerios and Honey Nut Cheerios produced at a plant in Lodi, California, saying the cereal is labeled gluten-free but actually contains wheat. ![]()
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